Nicole’s PRspective

I found the web site Issuu today. They take any pdf doc and make it into a web doc and give you an embed code for it to post in blogs, facebook, etc.
What a great idea.

Here is a local case study I did a few years ago.

Get your own – Open publication

I turned in the organization paperwork for the Public Relations Student Society Friday. We have 20 members. That is huge for us in our 2nd year as an org. And the PR major only has about 50-60 people in it right now. So we have the equivalent of 1/4 of the majors (a few are not majors). I am so excited for this year, it’s going to be great. And I am right now going to set up a blog for the group on prblogs.org. Should be great!!

I was crusing the blogs tonight, avoiding some homework, when I came across this post

It caught my attention for a couple of reasons
1. The Grunig and Hunt definition is the one we learn in the Prinicples of PR class at CU
2. I am taking a marketing class this semester and the book refers to PR as publicity, that is starting to annoy me

So, I read through most of Professor Sledzik’s blog and I loved it all.

In the Principles of PR class the book includes an entire chapter on Integrated Marketing Communication and how it relates to PR

In the Marketing class the book has the words public relations in one place, about half-way through the book. The section says that publicity can be handled by the advertising manager or whoever handles public relations. Then defines PR as communication with noncustomers, including labor, public interest groups, stockholders, and the government.
This disturbs me in so many ways. The class is not a requirement for PR majors but it is one of the “encouraged” electives. However, the class is required for almost all Business majors, even those specializing in accounting(?). After this class a bunch of accountants will be running around thinking that PR can be handled by the advertising manager.

So, you can see why I am really liking the posts I read tonight, and I realize that I am not by myself in thinking that PR is it’s own separate slice of the communications world.

Side note: the marketing book is Basic Marketing by Perreault, et al 16th ed

I just discovered the greatest website

www.commoncraft.com
They have a ton of “videos in plain english” that explain social media concepts that some of us (ME) are having problems grasping.

This is the video on wikis in plain english

This video has helped me and I only found it about 5 mins ago. I was really struggling with using a wiki for one of my classes this semester.
They also have great videos about social media, RSS feeds and Twitter!

Check it out!

I just finished watching a McCain campaign spokesman (read: PR person) get blasted on CNN, I was watching CNN out of curiosity on how the different networks were covering both the GNC and Hurricane Gustav.

CNN’s Campbell Brown was letting this guy have it over VP nominee Palin’s foreign relations experience, or as she saw lack thereof. Now, I am not declaring for or against anybody here – this is not the place.

However, did McCain’s people not see this question coming, seriously. They have spent a lot of time recently declaring that Obama is not fit to be president because of his lack of experience. How do they not have a comeback when asked how she is different?

Lack of planning (no forward thinking) or just the wrong guy for the job?

On a side note – the reason I was watching CNN; CNN, FOX news and MSNBC all seem to be devoting the same amount of time to the GNC, roughly not even close to the amount of time devoted to Hurricane Gustav.

UPDATE

The McCain’s spokespersons name is Tucker Bounds and here is the appearance on CNN.