Nicole’s PRspective

I was crusing the blogs tonight, avoiding some homework, when I came across this post

It caught my attention for a couple of reasons
1. The Grunig and Hunt definition is the one we learn in the Prinicples of PR class at CU
2. I am taking a marketing class this semester and the book refers to PR as publicity, that is starting to annoy me

So, I read through most of Professor Sledzik’s blog and I loved it all.

In the Principles of PR class the book includes an entire chapter on Integrated Marketing Communication and how it relates to PR

In the Marketing class the book has the words public relations in one place, about half-way through the book. The section says that publicity can be handled by the advertising manager or whoever handles public relations. Then defines PR as communication with noncustomers, including labor, public interest groups, stockholders, and the government.
This disturbs me in so many ways. The class is not a requirement for PR majors but it is one of the “encouraged” electives. However, the class is required for almost all Business majors, even those specializing in accounting(?). After this class a bunch of accountants will be running around thinking that PR can be handled by the advertising manager.

So, you can see why I am really liking the posts I read tonight, and I realize that I am not by myself in thinking that PR is it’s own separate slice of the communications world.

Side note: the marketing book is Basic Marketing by Perreault, et al 16th ed

This entry was posted on September 8, 2008 at 12:17 am and is filed under PR classes. Tagged: definition of public relations, pr is not marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.